The brand of Swedish origin Ikea in collaboration with the protective Animal Lovers League Shelter and Save Our Street Dogs have launched an original adoption campaign. This is Home for Hope. It takes place in Singapore and aims to help find a home for dogs that are crowded in the shelters.
The idea is simple: start with a photo shoot to get life-size images of the dogs. A QR code is added and displayed in Ikea stores, integrated into the decoration. In this way, anyone can scan them with their mobile and obtain the dog’s information, facilitating their adoption.
At the moment, this initiative is only applied in Singapore, we hope that the results will be favorable and homeless dogs from other countries can also benefit.
Don’t buy, adopt.
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